Market research

In 2010, Local News South Wales Ltd carried out a market research project in Port Talbot. The aim was to discover how local people were getting hold of news about Port Talbot and what their preferences might be for a news service in the town.

The full report is available to download by clicking the link below:

LNSW 2010 Market Research report

Headline statistics from the report include:

- 88% want to see a local news service in Port Talbot
- 63% would be willing to pay for local news
- 19% said they would like to see a return of a weekly newspaper, but 18% wanted a TV station and 16% wanted a website
- 25% said they had never used the Internet, and a further 13% only used it a few times a month

What do you think? Would you like to complete the survey for our next round of research? Get in touch using the comment form below.

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